Privacy Policy
This policy explains what personal data PropFolioManager collects through propfoliomanager.com, app.propfoliomanager.com, WhatsApp and phone, why we use it, who we share it with, and how you can exercise your rights.
Last updated: 27 October 2026
1. Who we are
PropFolioManager Technologies Private Limited ("PropFolioManager", "we", "us") runs propfoliomanager.com, the customer app at app.propfoliomanager.com, our WhatsApp line and our advisory phone lines. Our office is at No 5, Embassy Icon, 3rd Floor, Infantry Road, Bangalore 560 001, Karnataka, India.
We decide why and how your personal data is processed, so we are the Data Fiduciary for it under India's Digital Personal Data Protection Act, 2023. For any question about this policy or your data, write to info@propfoliomanager.com.
2. What we collect and why
Consultation requests. Requests come only through the enquiry form on our contact page (propfoliomanager.com/contact). When you send one, we collect your name and mobile number, and, if you choose to give them, your email address, the service you are interested in, your budget range, the type of property you want and your message. For a builder partnership enquiry we also ask for your organisation and work email. We also record which page you sent it from. We use this to call you back and advise you.
Website chat. Questions you type into the chat are sent to an AI model to answer you; we do not keep the conversation. The chat does not ask for or save your contact details, so please do not type them into it. To speak to our team, create an account or use the form on our contact page.
Your account. To create an account in the app we collect your name, email address, mobile number and a password (stored only in hashed form by our sign-in provider). We ask you to verify your mobile number with a code sent over WhatsApp, and we log the device and IP address of each sign-in to protect your account.
Advisory information you choose to add. Inside the app you can tell us about yourself and your family, your finances (for example income range, savings, loans, credit score and existing assets), your lifestyle preferences, your property requirements and the properties you already own, and you can upload documents such as sale agreements, title deeds and KYC documents. All of this is optional. We use it to personalise our advice and recommendations, and our advisors see it so they do not need to ask again.
WhatsApp. If you message us on WhatsApp, we keep your messages and any media you send. Our AI assistant, AIRA, may reply on our behalf and note the requirements you mention (such as budget and preferred areas); an advisor can take over at any time. Your first message creates an enquiry record for our team.
Calls. Calls with our advisors may be recorded. Recordings are transcribed and summarised with the help of an AI model so we keep an accurate note of your requirements.
From others. We also receive enquiries you make through property portals (such as MagicBricks and CommonFloor), builder partners' websites, Meta (Facebook and Instagram) lead forms, and referrals from our channel partners. These usually include your name, phone number, email address and the project you asked about.
Technical information. When you use our website or app, we receive your IP address, browser and device type, the pages you visit and the link or campaign that brought you. See section 3 for the tools involved.
3. Cookies and similar technologies
On your first visit we ask whether we may use cookies for analytics and to measure our advertising. Until you choose, and if you decline, the Meta Pixel and Microsoft Clarity are not loaded and Google Analytics runs without cookies. Your choice is stored for 180 days and also applies on app.propfoliomanager.com.
Cookies and storage we set ourselves. pfm_consent records your choice (180 days). On the website, pfm_first_touch in your browser's storage keeps the campaign parameters of the link you arrived on (such as utm_source or fbclid) for up to 30 days, so the account you create is attributed to that campaign. In the app, pf_aid (an anonymous visitor identifier, 1 year), pf_attr (campaign parameters, 30 days) and pf_day (36 hours) measure how many visitors complete sign-up, and the app's sign-in cookies keep you logged in. These contain no name or contact details and are needed for the site and app to work and for us to count sign-ups.
Google Analytics 4 (Google). Measures visits, pages viewed and actions such as starting a sign-up or sending a request, on the website and on the app's sign-in and sign-up pages. Before you accept, or if you decline, it sends measurements without cookies; after you accept it sets the _ga and _ga_BD35ZTBQ4P cookies.
Meta Pixel and Conversions API (Meta). Measure the results of our Facebook and Instagram advertising, for example a page view, a consultation request or a new account. They are used only if you accept. The pixel sets the _fbp cookie, and _fbc when you arrive from a Meta ad. When you send a request or create an account, our server also tells Meta about it, sending your email address and mobile number in hashed (SHA-256) form together with the _fbc and _fbp values, your IP address, your browser's user agent and the page address, so Meta can count it once and match it to the ad you saw. If you have accepted, when you create an account we keep your browser's _fbp and _fbc values, your IP address, your browser's user agent and your cookie choice with your sign-up for up to 7 days, and delete them once used. When you confirm your email address, our server tells Meta about the new account, sending your email address and mobile number in hashed (SHA-256) form with those stored values, even if you confirm in a different browser.
Microsoft Clarity (Microsoft). Records how our website is used, including clicks, scrolling and session replays, to help us improve it. Used on the website only, and only if you accept; it sets the _clck and _clsk cookies.
Cloudflare Turnstile (Cloudflare). Checks that consultation requests and sign-ups come from a person, not a bot. It runs whatever your cookie choice, because the forms cannot be protected without it.
Video on property pages, hosted by Mux, YouTube (through youtube-nocookie.com) or Vimeo, loads its player only when you press play.
4. Your consent and how to withdraw it
You can change your cookie choice at any time with the Cookie settings link at the foot of our website. If you withdraw consent, we delete the analytics and advertising cookies listed above from your browser and stop loading those tools. You can also clear this site's cookies and data in your browser settings.
Where we rely on your consent to process personal data, you can withdraw it as easily as you gave it by writing to info@propfoliomanager.com. Withdrawing does not affect processing that already took place, and we may need to stop a service that depends on that data.
5. Communication
If you submit an enquiry or create an account, we may contact you by phone, email, WhatsApp or SMS to respond to your request, share relevant updates or continue an advisory conversation.
By submitting your contact details, you consent to being contacted in relation to your enquiry, even if your number is registered under a do-not-disturb or similar preference registry, to the extent permitted by applicable law. You can ask us to stop non-essential communication by writing to info@propfoliomanager.com.
6. Who we share data with
We do not sell your personal data. Our advisory team sees the information they need to help you. Once you show interest in a project, we share your details with the builder or developer of that project. Where reasonably necessary to respond to your request, provide our services or complete due diligence, we may also share relevant details with channel partners or professional advisors involved in your enquiry.
We use service providers that process data on our behalf: Vercel (website and app hosting), Supabase (database, sign-in and file storage), Resend (email delivery), Meta (the WhatsApp Business Platform, Facebook and Instagram lead forms, the Meta Pixel and the Conversions API), Google (Google Analytics, and the Gemini AI models we use through OpenRouter for the website chat, our WhatsApp assistant and call summaries), OpenRouter (routing AI requests), Microsoft (Clarity), Cloudflare (Turnstile), Exotel (calling and call recordings) and Mux (video).
Some of these providers store or process data outside India. We may also disclose information where the law requires it, or to protect our rights or the safety of others.
7. How long we keep data
We keep personal data only for as long as we need it for the purposes in this policy: to advise you while you are our client or prospect, to keep proper records of our advisory work, and to meet legal, tax and regulatory obligations. You can ask us to delete your data at any time (see section 9); where we must keep some of it by law, we will tell you.
8. Security
We use reasonable administrative, technical and operational safeguards against unauthorised access, misuse, loss or alteration. Access inside our systems depends on each team member's role, and documents you upload are kept in private storage and opened through short-lived links. No website, internet transmission or digital storage can be guaranteed completely secure.
9. Your rights
Under the Digital Personal Data Protection Act, 2023 you can ask us for a summary of the personal data we hold about you and how we process it; ask us to correct, complete or update it; ask us to erase it (including deleting your account); withdraw your consent; nominate a person to exercise these rights for you if you die or become unable to; and have a grievance addressed.
To make any of these requests, or to raise a grievance, write to info@propfoliomanager.com from the email address or phone number you use with us, with enough detail for us to find your records. We may ask you to verify your identity before acting. We respond to every request and grievance within 30 days. If you are not satisfied with our response to a grievance, you may complain to the Data Protection Board of India.
10. Children
Our website and app are for adults making property decisions and are not directed at anyone under 18. We do not knowingly collect personal data from children. If you believe a child has given us personal data, write to info@propfoliomanager.com and we will delete it.
11. Support conversations
When you contact us through the help and feedback tool inside the app, we store the messages you send, any screenshots you attach, your name, email address and account role, and the page you were on when you wrote to us. We use this only to answer you and to fix the problems you report.
Screenshots are held in private storage, accessible only to you and our support team. Conversations are kept as part of our support records, and you can ask us to delete them (see section 9).
12. Changes to this policy
We may update this policy when our services or the law change. The date at the top shows when it last changed.
Contact
For questions about this page or any request relating to your information, write to info@propfoliomanager.com.
Contact PropFolioManager